The author seems intent at times about attacking companies that have come to shape the web as we know it. He says they “benefit from the network effect,” but it is this exact effect that is the essential building block of the internet. There seem to be a number of ambiguous claims in the article and I’m not sure exactly what he’s trying to make us think or feel. I agree with a number of the points made, but I didn’t experience any real “call to action.”